ADDITIONAL WORK SAMPLES

My group's strategic marketing campaign for Casa Santo Stefano, a restaurant in Ybor, was recognized as “Best in Class” across all three sections of Professor Mark Bender’s MKT 450 course at the University of Tampa. Selected as one of the top two projects, this achievement reflects the hard work, creativity, and collaboration my team dedicated to enhancing the restaurant’s target market strategy. Our plan stood out for its innovative approach, aligning seamlessly with Casa Santo Stefano’s goals and vision.

College of Business Research Day Competition (COB)

MY RESEARCH:

I was chosen by my professor to present my research on Selective Distortion of TikTok’s AI content curation feature at the College of Business Research Day, competing against 50 other students. My study explored how past attitudes toward TikTok influence perceptions of the new AI feature. Through interviews with two focus groups—Group A (TikTok fans) and Group B (TikTok skeptics)—I found that while Group A viewed it as an improvement, Group B saw it as invasive. This research highlights how selective bias shapes consumer behavior and offers insights for TikTok to refine its marketing strategies.